Richmond’s Controversial Casino, a Parody Website.
Introducing "Richmond Grand Hoax Resort & Casino" – a satirical website that parodies the controversial casino projects in Richmond, VA. This parody site mocks the grand promises and questionable practices associated with the proposed developments by Urban One and Churchill Downs.
The Process
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Empathy
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Define
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Prototype
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Takeaway
Overview: Richmond Grand Hoax Resort & Casino is a satirical take on the controversial Urban One and Churchill Downs casino projects in Richmond, VA. Explore comical persona tests, fake floor plans, and humorous content that playfully mocks the grand promises and questionable practices associated with these proposed developments. Join us for a tongue-in-cheek journey through a fictitious Richmond where laughter is the best bet!
My Role
UI Designer
Skills Used
Figma, User Research, UI Design, Interaction Design, Competitive Analysis, Squarespace,
Final Design
How Might We Define Gentrification?
These personas embody diverse perspectives on gentrification. MR mourns the loss of familiarity, G1 anticipates personal consequences, G2 prioritizes family, and G3 sees gentrification as a profit-driven erasure of history, collectively reflecting the multifaceted and complex nature of neighborhood transformation.
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Witness the neighborhood through the eyes of MR, an individual grappling with the rapid transformation of their beloved community. MR mourns the disappearance of familiar landmarks and cultural touchstones, witnessing the erasure of their personal history as the neighborhood undergoes swift change.
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Explore the world from the perspective of G2, a persona focused on the well-being of their family amid gentrification. G2 grapples with the shadows cast by authenticity's disappearance, balancing the pursuit of family-centric priorities against the changing social fabric of their neighborhood.
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Step into the shoes of G1, a reflective figure aware of the consequences of gentrification. G1 contemplates the economic impacts on long-term residents, anticipating their eventual displacement and recognizing the interconnectedness of their actions within the evolving community.
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Meet G3, a character viewing gentrification through a profit-driven lens. For G3, the neighborhood's historical significance takes a back seat to financial gains. Unconcerned with the erasure of other families' histories, G3 represents a perspective where development is synonymous with progress, albeit at the cost of the community's character.
Brainstorm Session
The Prototype for the Richmond Grand Hoax Resort & Casino website is designed to satirize the Urban One and Churchill Downs casino projects in Richmond, VA. It will include comical persona tests, interactive elements, and humorous content to mock the grand promises and controversies surrounding gentrification and the casino industry without delving into actual floor plans.
